In advertising specific properties for sale or rent, what must all real estate advertisements include?

In Georgia, all real estate advertisements must include the name of the firm that is registered with the commission along with a telephone number for the firm. This requirement ensures that consumers can easily identify the licensed entity responsible for the advertisement and have a means of direct contact. Including the firm’s name establishes accountability and promotes transparency, which is crucial in the real estate industry.

The telephone number facilitates communication, allowing potential buyers or renters to reach out with inquiries directly related to the property being advertised. This provision aligns with regulatory standards meant to protect consumers and ensure they have access to important information.

While there are various details that could be important in different contexts, such as a firm's address or license number, the critical requirement for advertising is the provision of the firm's name and a contact number. This combination effectively serves the purpose of consumer outreach and regulatory compliance in Georgia.